The Supply Story
We're dedicated to our customer and to our craft. From beginning to end.
Our Story
his is the story of how Supply started to where we were in 2018. We’ve come a long way since then, but the vision hasn’t changed. I’m still on a mission to give you the best shave you’ve ever experienced. In the spirit of that, we just released two new razors: The Supply SE and the Supply Pro.
We had been building Supply on nights and weekends for the past two years, and we knew it needed to exist. Sure, there were lots of men’s brands out there. But where were the brands that spoke to people like us? People who were willing to spend more for well-designed goods that lasted a lifetime – but not willing to spend more for a name on a label. Where were the brands that designed durable everyday essentials for weekend warriors and corporate types alike – as much as for the design nerds and buy-it-for-life junkies?
Our business had signs of life, but without committing full time it was hard to know if it would grow. A year and a half after launching our first product, we still hadn’t posted a profit (pro tip – choose your partners wisely). But with more work and time, we knew it could turn into something.
So we decided to make the jump. We realized that the difficulties we were facing were actually signs. Signs that it was now or never. We hadn’t been able to start a family, we were fed up with our careers, and we knew deep down that Supply had to exist. Why wouldn’t we give it our best shot?